Founded in 1968, singapore pools was established to counter illegal gambling activities and provide people with an alternative avenue for lottery games and sports betting. Today, the company is a leading global lottery operator with an extensive range of online and retail products. Its roster includes popular lottery games like Toto and 4D, as well as sports betting and horse racing. The company is committed to responsible gambling practices and has strict adherence to industry regulations. It also offers a suite of tools and features to help players manage their gaming activity.

In a bid to improve its customer service, Singapore Pools launched the eBetSlip app for iOS and Android devices in May. The app enables customers to place bets on a variety of events and matches via their mobile phones. Its user-friendly interface makes it easy for users to navigate and use. Its security measures are also top-notch.

Customers can contact the company’s customer support team through email or telephone. The team responds promptly and professionally to all queries. In addition to providing excellent customer service, Singapore Pools also offers a variety of convenient payment methods. These include bank link, eNETS, and cash in Singapore Pools branches. In addition, the company’s website has a comprehensive FAQ section that answers commonly asked questions.

As a result of its innovative and customer-centric approach, the company won the Employer of Choice award for 2020 from Human Resources Director Asia. This recognition is a testament to the company’s commitment to making its employees feel valued and happy. Moreover, the company has a strong focus on innovation and is constantly seeking ways to improve its processes.

The company has several policies that guide its operations. These include a commitment to integrity, community service, and the common goal of enhancing the quality of life for all Singaporeans. Moreover, it is certified as a Responsible Gaming company and owns WLA’s Responsible Gambling Framework Level 4.

Singapore Pools has been one of the leading lottery operators in Asia since its establishment in 1968. Its roster of products has grown significantly over the years, from its earliest product, Toto, to 4D, which first hit the market in 1986. Its latest offering is a mobile application that allows users to place bets on football and motorsport events.

In the future, the company plans to expand its presence into other markets. Its recent acquisition of Temasek Holdings’ stake in Lotto Asia gives it the exclusive rights to conduct numbers games, sports betting and horse racing in Malaysia and Thailand. This move will give the company access to a much larger consumer base and enhance its business.

Aside from its sports betting, Singapore Pools also offers a wide selection of casino games and keno. Its customer service is fast and reliable, making it a top choice for Asian players. The company also has a mobile app that allows users to play games anytime, anywhere. However, players should keep in mind that gambling is not for everyone and must be done responsibly.